As part of the huge rebranding project of the RTL Media Group in which I was a part as Brand Designer and Art Director, I have been entrusted with the task of designing and animating all the wayfinding, digital, weather icons... a total of more than 450 icons classified in different states, sizes and formats.
The iconography has been designed to strongly connect with the RTL United typography. This establishes the brand presence at all points of communication. The icons were designed to communicate effectively in a friendly and straightforward manner.
